Creatives Are Bad at Business

Most creatives are bad at business. I know this for a fact since I am one and have wrestled with making a living from my work. I’m not referring to working as an employee; I’m referring to my works, such as this free piece you’re reading right now. There are moments when I know exactly what I should do to make money, but doing it is another thing. Perhaps my problem is procrastination; art cannot be rushed, and I don’t want to be a sellout. Maybe I’m too comfy with my 9-5. Nonetheless, I’m better at supporting others in making money from their artistic activities than I am at making money from mine.

As a creative, you don’t want to work with constraints. You want to be able to think freely, which is incompatible with taking into account your target audience’s gender, wants, desires, and other characteristics that you must consider while selling yourself or your product. Another thing that creative freedom does not agree with is your wallet. Perhaps this is where the word “struggling artist” originated. You’re too preoccupied with being authentic rather than calculated.

If you are a creative and are great at business, then you are not truly one

Haha, just kidding. However, it is not unusual to hear an artist lament about how they would rather be locked away in their studio composing wonderful music but doing so will not pay the bills. Because of this, successful musicians have a team handling their music business. As a creative, you may also have a propensity to have a million and one ideas and desire to implement them all at once. Such a predisposition does not produce astute businessmen. So, what’s next? You can either develop entrepreneurship skills and attributes or employ someone to manage your business. The third alternative is to create for the sake of creating rather than for monetary gain. Good for you if you have that privilege.

Structure. Systems. Milestones. These are concepts that creatives could find restrictive

We just want to let our imaginations go wild, to dream up extraordinary ideas that will blow minds and possibly change lives. This is OK if you don’t need to earn a living. But if you want your skills to put food on the table, you have to market yourself or your products. You have to “find a way to make money…otherwise you would starve to death” as Jordan Peterson puts it matter-of-factly. He also suggested that you organize the rest of your life, except for your creative endeavours, in a traditional and conservative manner, which will allow you to take more risks in the creative sector. To me, this means that you should have a support system, such as a family or a community, as well as a source of income. In other words, your artistic endeavour should not be the only thing that counts in your life.

For others, it may require turning your passion into a side hustle. If that doesn’t sit well with you, if you’d rather make money from your creative work and have to make money from it, consider becoming a businessman. It’s that simple. Get to work and get all of the information that you need to market your ideas; otherwise, you’re screwed.

Did you enjoy this article? You can also read “Our Creative Abilities Matters to God”. I like to hear from my readers, so don’t hesitate to use the comment section below.

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